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The Bridge TV Spots Showcase The Show's Eerie Tone And Unique Setting Of all the shows on the summer schedule, FX's The Bridge is perhaps the most intriguing. The network hasn't used much footage from the actual series in the advertising, instead opting for a bunch of brief, atmospheric spots like this new "Loteria" promo. From what we've seen, the show looks like a mix of No Country For Old Men and In The Valley Of Elah. The pilot was helmed by Miss Bala director Gerardo Naranjo and it premieres in just over a month.
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